Northern Star Scouts
2023 and 2024 Annual Reports
Art Direction and Design
Northern Star Scouting wanted a fresh way to share their yearly recaps for 2023 and 2024 with supporters. Rather than a traditional book, we transformed each report into an interactive, themed experience that reflected the Scouts’ mission.
By blending playful, authentic design with purposeful storytelling, each report created an engaging experience that resonated with both Scouts and supporters, earning invitations to present at the annual meetings.
2024 Report
Scout Notes
The 2024 report, themed Scout Notes, took the form of a field notebook filled with drawings, letters, and photos contributed directly by Scouts. This approach showcased the impact of Scouting from multiple voices and perspectives, giving supporters a firsthand look at the organization’s growth and the unique experiences shaping young lives.
2023 Report
Going new places
The 2023 report, themed Going New Places, was presented as a passport and plane ticket, symbolizing the Scouts’ expansion into new community engagements, innovative learning experiences, and broader inclusivity. Strategic QR codes linked readers to videos and supplementary materials, creating a bridge between print and digital storytelling.
