Less stop. More go.
Metro Transit is expanding its Bus Rapid Transit (BRT) system with three new lines in 2025 and came to CCF to create a campaign to spread the word! The goal is to increase awareness and usage of BRT service, while also introducing the new lines throughout the year, beginning with the Gold Line. The marketing strategy focuses on highlighting BRT’s efficiency, ease, reliability, and speed to attract non-riders and lapsed users.
Senior Art Director – Kate Johnson
Copywriter/Group Creative Director – Ian Simspon
Designer/Art Director – Ashton Wignall
Executive Creative Director – Jim Landry
Principal Brand Director – Rob Rankin
Account Manager – Katie Eiser
Behind the scenes
This campaign marks my first genuine attempt at art direction. While I’ve previously directed parts of projects, this is the first time I’ve been involved in every step of the process, making the final decisions and overseeing most of the creative aspects. Naturally, I couldn’t have achieved this alone! We faced tight deadlines and even shot outdoors in freezing weather. It was an arduous challenge, but I’m incredibly proud of what we accomplished and thrilled to share it with you!
Huge shout out to Metro Transit, John Pesavent, Plural, Aly Migliori, Pigment Post, SisterBoss, Tasty Lighting Supply, Cinemechanics, Agency Models and Talent, Ruggiero Models and Talent , Moore Creative Talent, Inc., Sound80, Atomica Music, Tom Yaniv, Micah Johnson, Diego Cordero, Steve Holm, Randy Smith, Dave Pope, Greg Niska, Dean Woytke, Kristin Schmid, Sophie Milstein, Zander Fife, Alex Hall, Phil Litton, Woodbury 10 Theater and The Velveteen Speakeasy.